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January 2015

Reaching the Public: A Unified Effort of the American Academy of Spine Physicans and the Internation

Consumers are influenced less by individual physicans and traditional marketing approaches and are turning to national organizations and their healthcare providers for information about spinecare and products which can be used to improve the health of the spine. The American Academy of Spine Physicians (AASP), and the International Spine Association (ISA) like the American Heart Association (AHA), and the American Diabetes Association (ADA), are in a position of influence and, therefore, assume the responsibility to educate the public and members of the healthcare profession about spinecare related topics. The AASP and the ISA have unified their efforts to improve spinecare.  

The ISA is committed to educating patients, physicians and the public about the spine, spinecare and the role of spine specialists. To accomplish this the ISA brought together a team of graphic artists, computer programmers, medical writers, corporate contributors, and physician consultants to develop and integrate  one of the largest multimedia databases of “need-to-knowâ€? information about the spine and spinecare. This is referred to as the online Public Information Center (PIC). The American Academy of Spine Physicians is one of the primary contributors of information to the PIC.  Through this collaborative effort the AASP and the ISA are able to streamline the delivery of “evidence-basedâ€? information to healthcare professionals, professional organizations, medical facilites and the public.  This process will favor the integration and networking of professionals. By working together the AASP and the ISA can deliver information in a consistent and correlative fashion to professionals and the public.

Physicians have a responsibility to inform their patients about their spine disorder and reasonable treatment options. Healthcare professionals are encouraged to use "Spinecare Information" Rx/Pads to direct their patients to an online Public Information Center (PIC) to access "need-to-know" information about the spine, spine disorders, diagnostic procedures and available spinecare. This will have a positive influence on individual healthcare practices, hospital based programs, centers of excellence, and ultimately public health.

The unique international alliance between the AASP and the ISA increases public exposure to AASP members who are committed to conservative and cooperative spinecare. This is accomplished in part through profiled listings on the International Directory of Spine Specialists and the National Directory of Spine Physicians. The directory listings prioritize spine specialists who have achieved advanced credentialing through the Academy such as Diplomate status (DAASP) or prestigious Fellow status with the American College of Spine Physicians (FACSP). AASP members will have direct and timely access to educational materials developed by the AASP and the ISA. AASP members can place an active plugin (link) on their practice website which will drive the public and patients to the ISA and the online Public Information Center (PIC). This seamless link adds depth of information to spine specialists’ practice websites and thus helps integrate the spinecare community.

The AASP and the ISA are committed to facilitating global and community spine health by bringing people and resources together across institutional, geographical and cultural boundaries.


Educational Partners

To learn more about your spine. spinehealth, and available spinecare go to the International Spine Assocition (ISA) at www.spineinformation.org. The primary mission of the ISA is to improve spinehealth and spinecare through education. The ISA is committed to disseminating need-to-know information throught the World Wide Web in numerous languages covering many topics related to the spine, including information about spine disorders, spine heath, advances in technology and available spinecare



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All health information posted on the site is based on the latest research and national treatment standards, and have been written or reviewed and appoved by the American Acedemy of Spine Physicians and/or International Spine Association physicians or health professionals unless otherwise specified.



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